The Sales Playbook 📚
Practical sales advice.
Real advice. Real results.
Tips, tactics, and the occasional rant — for solo sellers and sales teams who want results without the cringe.
Close More UK Deals: Handle ‘Send Me a Proposal’ (45–60% vs 10–15%)
Convert a “send me a proposal” request into a decision. Use call-ready scripts, a UK decision checklist and a tight proposal email. Proposals after…
Sales leaders: Convert a 6–10 week pilot into a signed rollout
A buyer focused playbook for sales leaders and procurement to prove ROI, isolate training impact, and convert a 6–10 week pilot into a signed rollout.
Stop Surprise Vetoes: CRM Ready Stakeholder Mapping for Sales Teams
Map decision makers in CRM, stop late stage vetoes, and multithread deals. Includes ready templates and Ahead of Sales coaching.
Sales Leaders’ Scoring Checklist to Choose a Sales Training Provider
Use a scoring-based checklist to evaluate sales training providers. Learn the criteria, red flags, pilot design and measurement that prove behaviour…
6–8 Week Sales Training for Female Entrepreneurs: Cohorts & 1:1
UK-aware sales training for female entrepreneurs. Prioritise cohort practice and 1:1 coaching, run a 6–8 week pilot, and use the checklist and exercises…
Founders: Player Coach Handoff Playbook to Exit in 6–7 Months
Playbook for founders and sales leaders to escape the player coach trap: handoff thresholds, a 6–7 month timeline, and a compact checklist to protect…
1–3 Days a Week: When UK Founders Hire a Fractional Sales Director
UK founders: decide when to hire a fractional sales director. Read clear hire/no-hire signals, 1–3 days/week day-rate benchmarks, and a reusable 30/60/90…
Sales Managers: GROW Coaching Questions by Job to Build Judgment
Job based sales coaching questions, evidence backed coaching mechanics, and a GROW session template to run 25 to 30 minute weekly meetings that shift…
Sales Culture Training That Sticks: A Practical 8–12 Week Playbook
Combine cohort learning, manager coaching, spaced practice, and clear KPIs to pilot sales culture change in 8–12 weeks and measure real impact.
Start With a Capacity Audit: Sales Territory Design for Sales Leaders
Design territories around balanced opportunity, not equal account counts. Learn capacity audits, signal-based scoring, and a seven-step rollout to…
Sales Workshop Ideas That Move the Pipeline for UK Sales Managers
Short, pipeline-focused workshops: ready-to-run activities by objective, facilitation rules, and templates UK sales managers use to lift win rate and…
Cut Ramp Time: Field Sales Training for Managers, 30+ Visits by Day 60
Ramp reps faster with a 30/60/90 onboarding plan for field sales managers. Hit 30+ visits by day 60, start ride‑alongs week one, and coach weekly.
Cut Ramp Time Fast: 7 SaaS Sales Training Modules for Founders
Founder-focused catalogue of seven ready to run SaaS sales training modules, with clear learning objectives and sequencing templates to shorten rep ramp time.
30 Minute Evidence Led Discovery Call Framework For Sales Managers
A 30 minute evidence led discovery call framework for sales managers that maps six decision stages, uses stage aligned questions, and captures CRM ready…
Practice First Closing Skills Training to Stop 71% of Lost Deals
Match the right close to each buyer state and embed it with practice first coaching. Secure a calendar next step to avoid 71% lost closes.
Sales Teams Pair AI Training With 1:1 Coaching to Cut Ramp Time
Run a focused 90 day pilot that pairs AI sales training practice with bespoke 1:1 coaching. Learn how to pilot, measure impact, and shorten ramp time.
5 Step Remote Sales Training Template That Cuts Ramp Time for Managers
A practical 5 step template for sales managers to build, pilot and measure remote sales training. Covers onboarding phases, practice drills, KPIs, and…
Accelerate Into Sales Leadership for Women: Cohorts, Coaching, P&L
Practical steps to move into sales leadership: cohort programmes, 1:1 coaching, direct sponsorship and P&L projects you can start this quarter.
48 Hour Procurement Negotiation Tactics for AEs to Hold Price
Practical procurement negotiation tactics AEs can use to protect margin: send a ready procurement kit in 48 hours, pre-price tradeables, and train…
12 Ready to Use Sales Role Play Scenarios for 5–10 Minute Drills
Get 12 copy ready sales role play scenarios plus a five step runbook and four point scoring rubric. Run 5–10 minute drills, debrief fast, and stop losing…
Buy Coaching by Cost Per Outcome, UK Prices £300–£15,000/Month
A procurement guide for UK sales leaders: compare coaching proposals by cost per outcome, benchmarked from £300 per person to £15,000 a month.
30 minute weekly sales coaching models: rehearse and score calls
Pick a simple sales coaching model, run 30 minute weekly 1:1s, score calls and rehearse to close the gap between practice and live calls.
See Gains in 30 Days: 90 Day Sales Turnaround Plan for Sales Leaders
Operational 90 day sales turnaround plan for sales leaders: a day by day, week by week checklist to stop revenue leaks, raise win rate in 30 days and lock…
30/60/90 Plan to Lift Dials and Beat Call Reluctance for Sales Managers
Manager led coaching maps a GROW diagnosis to a 30/60/90 plan, with plug in drills, tracked wins, and measurable dial and connect gains within two weeks.
For Sales Teams: Price Objection Responses That Diagnose the Root Cause
Diagnose first playbook for sales teams: map the four root causes of “too expensive” to exact price objection responses, ready scripts, and margin-safe…
Make Blended Sales Training Stick: 5 Essentials for Sales Managers
Behavior-first guide for training teams and sales managers. Design blended sales training that sticks with pre-work, high-volume applied practice,…
90–120 Day Land and Expand Strategy for Sales Leaders
Land and expand for sales leaders: scope one use case, prove value in 90–120 days, and use repeatable rituals and KPIs to grow accounts.
UK Sales Training Cost: From £14,400 Fee to £23,500 TCO
Turn headline sales training fees into a realistic UK TCO. Includes a worked example (£14,400 to £23,500), questions and budgeting steps.
B2B Sales Negotiation Training Simulation Led to Protect Margin
Bespoke simulation led sales negotiation training for B2B teams that protects margin. Diagnostics, role play and 60 to 90 day reassessment.
Move Your Middle 60%: Manager First Sales Management Coaching
Manager first playbook with a 25 minute 1:1 template, role‑play drills, and CRM steps to coach middle performers and lift team quota this quarter.