1. Who We Are
Ahead of Sales Ltd is a sales training and fractional sales director consultancy registered in England and Wales. Our website is aheadofsales.co.uk.
For the purposes of UK data protection law (including the UK GDPR and the Data Protection Act 2018), Ahead of Sales Ltd is the data controller for personal data collected through this website and our services.
If you have any questions about this policy or how we handle your data, you can contact us at:
Email: info@aheadofsales.co.uk
Website: aheadofsales.co.uk
Registered in: England and Wales
Company number: 13910123
2. What Personal Data We Collect
We may collect the following personal data:
• Contact details: name, email address, phone number, and company name
• Enquiry and message content: information you provide when contacting us via our website contact form, email, or LinkedIn
• Programme and client data: information shared during sales training programmes, accelerator cohorts, or fractional sales director engagements
• Payment information: billing details processed via our payment providers (we do not store card details ourselves)
• Website usage data: technical data such as IP address, browser type, and pages visited, collected via cookies and analytics tools
• Marketing engagement data: whether you open or click emails we send, collected via our CRM and email platform
3. How We Collect Your Data
We collect data in the following ways:
• Directly from you when you fill in a contact or enquiry form on our website
• When you email us, message us on LinkedIn, or contact us by phone
• When you register for or attend a webinar, workshop, or training programme
• When you engage with us as a client (fractional retainer, accelerator, or team training)
• Automatically via cookies and analytics when you visit our website
4. Why We Use Your Data and Our Legal Basis
To respond to enquiries and provide our services
Legal basis: performance of a contract, or our legitimate interests in running our business.
To send you relevant content, insights, and programme information
Legal basis: legitimate interests (for existing contacts and enquirers), or consent (where required). You can opt out at any time.
To deliver training programmes and accelerators
Legal basis: performance of a contract.
To manage our business operations and client relationships
Legal basis: legitimate interests.
To comply with legal obligations
Legal basis: compliance with a legal obligation.
5. Who We Share Your Data With
We do not sell your personal data. We may share it with trusted third-party service providers who help us operate our business, including:
• GoHighLevel (GHL): our CRM and marketing automation platform
• Microsoft 365 / Teams: for communication, webinar delivery, and document storage
• Payment processors: for handling invoices and payments
• Any other providers are chosen carefully and only given access to the data they need to do their job.
6. How Long We Keep Your Data
We keep personal data only for as long as necessary for the purpose it was collected, or as required by law. For most client and enquiry records, this is up to six years after the end of our working relationship (in line with UK limitation periods). Marketing contacts are reviewed periodically; if you have not engaged with our communications for an extended period, we will remove you from our list.
7. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
• Access: you can request a copy of the data we hold about you
• Rectification: you can ask us to correct inaccurate or incomplete data
• Erasure: you can ask us to delete your data in certain circumstances
• Restriction: you can ask us to restrict how we process your data
• Portability: you can ask for your data in a structured, machine-readable format
• Objection: you can object to processing based on legitimate interests
• Withdraw consent: where we rely on consent, you can withdraw it at any time without affecting the lawfulness of prior processing
To exercise any of these rights, contact us at jerry@aheadofsales.co.uk. We will respond within one month. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.
8. Cookies
Our website uses cookies to improve your experience and to help us understand how visitors use the site. We use analytics cookies (such as Google Analytics) to collect anonymised data about page visits and traffic sources. You can control cookie settings through your browser, or via any cookie consent tool displayed on our website.
9. International Data Transfers
Some of our third-party service providers may process data outside the UK. Where this happens, we ensure appropriate safeguards are in place in line with UK GDPR requirements, such as standard contractual clauses or adequacy decisions.
10. Changes to This Policy
We may update this privacy policy from time to time. When we do, we will update the date at the top of this page. We encourage you to check back periodically if you have ongoing concerns about how your data is used.
11. Contact Us
If you have any questions or concerns about this policy, please get in touch:
Jerry Meldrum
Ahead of Sales Ltd (Company No. 13910123)
info@aheadofsales.co.uk
aheadofsales.co.uk