🧠 Sales Direction. Weekly.
A Sales Director for Your Business for £990 a Month
A sales director’s thinking applied to your business every week on a fixed rhythm, for a price that makes sense for a growing business.
Not sure if it’s right for you? Start with the Sales Reality Check; a free diagnostic that tells you exactly where your sales energy is going and where it should be going instead.
23+ years. £150m in sales generated
Same expertise. A fraction of the cost.
You're running a business.
Sales are happening. But you can't tell if it's actually working.
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Your pipeline looks busy, but you can't forecast from it
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Business is repeat, but nothing new coming in
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You're making assumptions about what to do but not sure if it's right
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You know you need sales support but don't need a full time sales director yet
Most sales functions aren’t built. They grow. A founder starts selling, it works, they hire someone, that works too, and suddenly there’s a pipeline and a process of sorts; except the process is just “whatever got us here.” It runs fine until it doesn’t. Until growth stalls, or one person leaves and takes half the revenue with them, or the founder is still doing all the real selling three years in.
That’s not a failure. That’s just what happens when sales grows without anyone stopping to look at the structure underneath it. The £990 a month buys you that look.
Not sure where your sales energy is going?
Start with the Sales Reality Check.
Before you spend a penny, find out where your sales function actually stands. The Sales Reality Check is a free diagnostic built by Jerry that tells you exactly where your sales energy is going, where it should be going, and what the gap is costing you.
It takes about ten minutes. You get a clear, personalised picture of your sales reality at the end. No pitch, no pressure; just an honest read on where you are.
Receipts 💅
It Works. Here's Proof
566%
Sales Growth (SaaS Product)
1st Tender
Won in 10 years!
50+
Companies supported globally
“I have had “mentors” and sales mangers in the past but none anywhere near as helpful or as insightful as Jerry.
Its great to know that I’m able to work under the advice and guidance of someone who’s able to read me sometimes better than I can read myself.
Sales can very much be an emotional rollercoaster with things always changing and one of Jerry’s biggest strengths has been to help me adapt to those twists and turns of the selling world.”
Harrison Brock - SDR - WODBoard
What do you get?
What you get every week
The structure, the direction and the support to make the next 90 days count.
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The Sage Sales Diagnostic ™️
A deep-dive diagnostic before anything starts. Covers everything to do with your sales function including your pipeline reality, pipeline coverage, sales activity and forecasting so the first session lands on the real issue straight away.
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90-day Strategy Roadmap
A live 1:1 with us taking the diagnostic findings and building your precise 90-day sales focus. Specific, prioritised, built around your actual numbers so that you see results in only 90 days.
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Weekly Sales Director Forums
Live problem-solving and accountability with other business owners and senior managers on the same page and journey as you. Real problems, worked through in real time – and solved on the call, so you can instantly move the dial
Weekly 1:1 Momentum Call
A short focused weekly session to keep momentum and deal with anything live before it becomes a bigger problem.
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The Oracle
Ahead of Sales’ complete sales bible. Buyer psychology, pipeline discipline, objection handling, negotiation, closing, recruitment and retention. Yours throughout to refer to at any time.
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Optional Full Day Add Ons
A full day of on-site or 1:1 time with Jerry can be added at any point at day rate for anyone wanting deeper hands-on work.
Been there, done that 💅
Who's behind this 👋
I'm Jerry.
I Get It.
23 years in sales. A Masters in Psychology. Businesses I have worked with have generated over £150 million in sales revenue. I have spent those years working out what actually moves the needle in a sales function and what just looks like activity.
This offer exists because most sales functions are never properly built; they just grow until something breaks. This is the structured outside perspective that stops that happening.
Sales Consultancy: your questions answered
How is this different from just hiring a business coach?
A business coach works on mindset, habits and general business strategy. This is specifically a sales director’s expertise applied to your sales function; your pipeline, your activity, your forecasting, your messaging. We’re not coaching you on how to think (although that comes into it) he’s showing you where your sales energy needs to go and why. Very different thing.
Additionally, many business coaches have never actually come from a commercial background. We have decades of experience in sales.
What does a typical week actually look like?
A fixed-time peer review call with other business owners on the programme where you work through live problems together, and a short 1:1 catch-up with Jerry. That’s it. The rest of your week stays intact. Small commitment, big results.
How long before I see results?
Most people have a clearer picture of their sales function after the first strategy session than they’ve had in years. Tangible pipeline movement typically starts showing within the first 90 days. The 90-day reset exists precisely because that’s the window where meaningful change becomes visible.
What if my sales is too much of a mess to start?
That’s exactly who this is for. The Sales Reality Check is designed to make sense of the mess before anything else starts. You don’t need to have it together before you join; that’s the point of the diagnostic.
What size business is this for?
Any size businesses! But, typically, businesses turning between £300k and £2M where sales are happening but the owner can’t tell if it’s working as well as it should be. That being said, this is also a great fit for early stage start ups – getting it right from the start before you even start selling is always best.
Do I need a sales team or can I be the only salesperson?
Either works. The programme is built around your sales reality, not an assumed team structure. Some members have a team, some are selling entirely on their own. The diagnostic establishes which before anything else starts.
What happens if it's not working for me?
You give notice and it ends. No lock-in, no awkward conversation, no penalty. If it stops making sense for your business we would rather you tell us than stay on out of obligation.
How does the peer group work and who else is in it?
A small group of business owners at a similar stage who are on the same journey, all working through their own 90-day focus. The peer review call is a working session, not a networking event; real problems, honest input, no performance. Jerry facilitates but the group does the work.
Ready? 🌈
Get a sales director's eye on your business.
Start with the free Sales Reality Check. Ten minutes to find out exactly where your sales energy is going and where it should be going instead.
Or, book a free call. 20 minutes. No pressure. Just a conversation about where you are and where you want to be.
Spots are limited. I only work with a handful of people at a time.