Top Tips: How to Sell to Schools
When I attend my local networking groups, it often comes up that people are looking to sell to schools. Perhaps they have products that they previously sold to other sectors and now want to pivot their strategy. Alternatively, they have products that are specifically targeted at schools but are struggling to cut through. Why you […]
The difference between contacts, leads and prospects
In sales, we use terminology that can confuse people who don’t traditionally come from this space. This confusion can lead to a misunderstanding about what a business should focus on to increase success. I hear all the time businesses saying, “we need more leads” (indeed, sales teams often say this too), and they are often […]
How to Identify your Ideal Customer
Many businesses operate on an “anyone, really” mentality to gaining new customers. This is understandable, especially if your business is one that can help many types of business or people. You might also think that by not communicating a speciality or niche, you leave yourself open to a wider market and therefore, more opportunity. While […]
Should you Sell in the Holidays?
Why August is a great month to sell! You hear it all the time. “Oh, I won’t bother doing anything in August because everyone is on holiday” Now, obviously it is true that a lot of people go on holiday in August. However, not everyone does. Even if they do, they very rarely go for […]