Sales Coaching for Coaches, PTs and Entrepreneurs who HATE Selling
A 3-month sales coaching programme for life coaches, personal trainers, health coaches, business coaches and entrepreneurs who are brilliant at what they do and absolutely hate selling it. Build a predictable client pipeline without cold calling, without fake personal branding, and without pretending to be someone you are not.
From week one, you will have a system that actually fits your solo business; not a corporate playbook designed for someone else.
How I hit £24k a month
Video coming soon
It Works. Here's Proof
I am the Proof
£30k per month – every month
484% ROI
In 10 weeks
Week 1
First New Client Signed
“He has this incredible ability to really listen and understand your specific challenges.
It wasn’t just generic sales advice; it was tailored to my industry, my personality, and my specific goals and my brand.
Jerry helped me identify my blind spots, refine my sales pitch, and develop a much more confident and persuasive communication style.
He used some complex themes but was able to distil them into an easy to understand way”.
Niz Patkunen - Feel Good Dental
Tired of waiting for leads?
Marketing isn't working. Referrals are unpredictable.
📱
You post content consistently. Likes go up. Bookings don't
⏳
You rely on referrals. They are unpredictable and they are drying up.
😬
You hate feeling "salesy". So you avoid it altogether and hope that something turns up
💸
Your income is feast or famine. Great month, terrible month, no idea which is coming next.
🎯
You know you need a system. You just do not know what that system looks like for a solo business like yours.
Here is what nobody tells coaches, PTs and entrepreneurs when they go solo: being brilliant at your work does not automatically bring clients through the door.
Marketing helps.
Referrals help.
But neither gives you control.
What actually gives you control is a genuine, structured sales process built around how you naturally communicate; not scripts, not manipulation, not cold outreach that makes you cringe. A system that actually fits your solo business.
What if you had a proven sales system
That creates new clients on tap?
💬
You reach out with confidence - they say "yes"
📈
A pipeline you control, not one you wait for
💪
Your income is consistent because your sales process works
🎯
No more hoping. You make sales happen!
This is for you if you are a....
☑️
Certified life coach, confident in your work and completely unsure how to sell it
☑️
Personal trainer with a full skill set and a diary that is not full enough
☑️
A health or wellness coach who gets great results but cannot seem to get a steady stream of clients
☑️
A business coach who helps others grow but cannot crack their own client pipeline
☑️
An entrepreneur or consultant who is tired of waiting for the next referral and wants a repeatable system
☑️
Anyone who needs a sales system that actually fits their solo business rather than a corporate playbook
and NOT for you if...
❌
You want a magic bullet with zero effort
❌
You're looking for another course to sit on a shelf unwatched
❌
Are not willing to have real conversations with real potential clients
A 3-month sales system built for action, not theory.
🗺️
A personalised roadmap
Built around your specific niche, your audience and your natural communication style; not a generic framework designed for corporate salespeople
📅
Weekly accountability
So you actually implement rather than learn something on Monday and forget it by Wednesday
📦
Plug-and-play assets
Including messaging frameworks, outreach templates and conversation guides you can use from week one with no starting from scratch
👯
A community of coaches, PTs and entrepreneurs
who actually get it; zero bro energy, zero toxic hustle culture, just people building real businesses
🎯
LinkedIn Outreach Strategy (or beyond)
That works without feeling desperate, spammy or like you are sliding into strangers’ DMs
🎓
Actual Sales Training
We give you the fundamental sales skills that corporates pay thousands for
I’ll walk you through exactly how it works on our call.
Been there, done that 💅
I'm Jerry. I genuinely Get It
I have helped businesses generate over £150 million in sales. But more importantly, I have spent years working with coaches, PTs, consultants and entrepreneurs who are brilliant at what they do and terrible at selling it; and I know exactly why.
It is not a confidence problem. It is not a personality problem. It is a system problem. You do not have a repeatable process for finding the right people, starting the right conversations and converting them into paying clients. That is entirely fixable, and it is what this programme does.
No corporate waffle. No scripts that make you sound like a robot. Sales coaching for entrepreneurs and coaches that feels like you; because the only sales approach that works long term is one you can actually bring yourself to do.
Sales coaching for entrepreneurs and coaches: your questions answered
Do I need sales experience before I join?
None at all. Most people who join have actively avoided selling their whole career. The programme starts from first principles: why people really buy, how to start conversations naturally, and how to build a pipeline that does not depend on luck or the next referral. If you have tried selling before and hated it, that is even better; you already know what does not work.
Is this for coaches specifically or can other entrepreneurs join?
Coaches, personal trainers and health and wellness professionals make up a significant part of the programme, but it works for any service-based entrepreneur or consultant where you are essentially the product. If you sell your expertise and time and you struggle to sell it consistently, this programme is built for you.
How is this different from a generic sales training course?
Three things. First, the content is built around service-based and solo selling, not product sales or corporate B2B pipelines. Second, weekly accountability means you actually implement rather than consume content and never apply it. Third, you get training on fundamental sales skills that are often not even taught to actual salespeople
How much does the sales coaching programme cost?
We do not publish pricing publicly because the programme is shaped around where you are and what you need. Book a free 20-minute call and we will give you a straight answer on cost, fit and timeline. No hard sell; that would rather defeat the point.
How quickly will I see results from the sales coaching?
Most participants start having better conversations and signing new clients within the first few weeks of applying the frameworks. One client achieved 484% ROI on their investment within ten weeks. Consistent, predictable pipeline typically builds across the full three months. The speed depends on how much you implement, which is exactly why the weekly accountability structure exists.
Is this sales coaching only for UK-based coaches and entrepreneurs?
No. The programme is delivered online and we work with coaches, PTs and entrepreneurs across the UK, Ireland, Australia, Canada and beyond. If you sell your services in English and you want a predictable client pipeline, location is not a barrier.
Ready? 🌈
Ready to stop waiting for clients to come to you?
Your next client is not going to find you by accident. But with the right sales coaching and a system that actually fits your business, you will know exactly how to find them.
Book a free 20-minute discovery call. No pressure, no pitch, no hard sell (that would be embarrassing). Just an honest conversation about where you are, what is holding you back, and whether this programme is the right fit.
Spots are limited. I only work with a handful of people at a time.