π For humans who give a damn
Sell More
Cringe less
Sales training for people who’d rather eat glass than be “that salesperson”.
Authentic. Inclusive. Zero sleaze. Whether you’re flying solo or leading a team, I’ll help you build a pipeline that actually works β while still being able to look at yourself in the mirror.
100%
Gay owned π
Β£100m +
Sales Generated
566%
revenue growth
β¦ No pushy tactics β¦ Authentic selling β¦ Real results β¦ Gay owned β¦ Zero corporate b*llsh*t β¦ Actually works β¦ No pushy tactics β¦ Authentic selling β¦ Real results β¦ Gay owned β¦ Zero corporate b*llsh*t β¦ Actually works
Pick your poison
Four ways to work with me
For solo operators
πΒ
Legends
Our rolling programme for solo-founders who are sick of waiting for marketing to bring customers and want at least Β£20k per month….fast!
π
For the Bold & Fabulous
Icons
Everything in legends but with added sparkle. Sell with confidence, style, and zero compromise on who you are. Because pushy isn’t pretty – and it doesn’t work anyway.
For Teams
π―Β
Titans
Transform your B2B team with training that actually sticks. No death by PowerPoint. No corporate waffle.
β‘οΈΒ
The Sage
Senior sales leadership to support or establish your sales team without the full-time salary. Strategy, direction, and accountability – on your terms.
We have the receipts β¨
Don't just take our word for it
566% growth π
“Jerry helped us build our sales team from scratch. We now have a team spanning 3 continents and 5 time zones, and now have over 60% UK market share.”
ποΈ WODBoard
B2B SaaS πΒ
“In a difficult market, and usually with a long lead-to-sale time, we currently stand at around 484% ROI within 10 weeks, which I’m delighted with.”
π No Fluff
Education Training
a Β£24k month! π
“An absolute game changer for me. As a small business owner, the chance to tap into Jerryβs expertise and be provided with both the knowledge and the tools to build a credible sales forecast and plan the steps along the way to get there was invaluable.”
π₯ WPA Health Insurance
Healthcare
This looks scary…but I’m not! π³οΈβπΒ
The human behind thisI'm Jerry, nice to meet you!
I’ve spent my career in the trenches of B2B sales – from cold calling to closing enterprise deals, from building teams from scratch to helping founders find their first customers.
Β£150 million+ in sales generated. Businesses across SaaS, charities, professional services, and contract services transformed.
As a gay man who spent years hiding parts of myself in professional settings, I know how exhausting it is to perform. That’s why my approach is built on radical authenticity, psychology and proactivity;Β because you sell better when you’re not pretending to be someone else and when you’re taking accountability for your behaviours.

Training consultative selling: build skills that last
Transform your sales team with effective training consultative selling strategies. Learn to embed skills for lasting success beyond training days.

B2B sales cycle stages: a 2026 practitioner guide
Unlock the secrets of the B2B sales cycle stages with our 2026 guide. Adapt your strategy to modern buyer behavior for success!

Benefits of sales acceleration for revenue growth
Discover the benefits of sales acceleration for revenue growth. Streamline processes, leverage AI, and boost your sales team’s efficiency today!
Ready when you are π
Ready to sell without the ick?
Book a free chat. No pressure, no hard sell (obviously). Just a conversation about where you're at and whether I can help.