About Ahead of Sales

Empowering Small businesses to Achieve Sales Excellence

At Ahead of Sales Ltd, we specialise in helping startups and small businesses in Croydon, South London, and beyond unlock their sales potential.

Through tailored sales coaching, consultancy, and training, we equip businesses with the tools, strategies, and confidence to achieve sustainable growth and long-term success.

What We Do

At Ahead of Sales Ltd, we provide a comprehensive range of services to help startups and small businesses achieve sustainable sales growth. Our offerings are tailored to meet the unique needs of business owners who want to increase sales without hiring additional staff or who are looking to upskill their teams.

Our key services include:

  • Sales Training: Empower your team with winning sales practices, effective team management, and the skills to reduce business risks.

  • Sales Coaching: Receive expert one-on-one guidance to refine your sales strategies, improve performance, and achieve your targets.

  • Fractional Sales Director: Gain access to senior-level sales expertise without the full-time commitment. We help you set targets, build actionable sales strategies, and manage your sales operations.

  • Sales Success Network: Join our vibrant community of professionals to access expert-led courses, personalised guidance, and interactive learning experiences.

Whether you need to refine your sales process, upskill your team or implement a long-term sales strategy, we provide the tools, expertise and support to make it happen.

Why Choose Ahead of Sales Ltd?

With over 24 years of sales experience, we’ve helped businesses across industries achieve remarkable results, including:

  • Tripling sales for start up SaaS providers

  • Doubling Sales for local lift company

  • Growing international Sales Teams

  • Improving conversion in Private Dentists by 30%

Our people-focused approach is proven to drive sustainable growth and create lasting value. We don’t believe in quick fixes; we’re here to help you build a strong foundation for the future.

Join the Sales Success Network

Ready to take your sales to the next level? Why not get a glimpse of what we're about by joining our Sales Success Network to access:

  • Short and FREE sales training courses

  • Personalised Sales Coaching from Experts and Peers

  • A thriving community of like-minded entrepreneurs and sales professionals

Meet our Director, Jerry

Hi, I’m Jerry, the founder and director of Ahead of Sales Ltd. With over 24 years' experience in sales, I now dedicate my career to helping startups and small businesses unlock their full potential through bespoke coaching, consultancy, and training.

My Journey

My passion for sales began early in my career, where I quickly realised that success in sales goes beyond numbers—it’s about building meaningful relationships and creating sustainable growth. After years of working in various sales roles and industries and across nearly every continent, I decided to channel my knowledge and experience into something bigger.

In 2024, I founded Ahead of Sales Ltd to provide startups with the guidance and tools they need to succeed. I wanted to move away from outdated tactics and instead focus on creating authentic, people-first sales strategies that deliver long-term results.

My Motivation

Starting this business wasn’t just about sharing my expertise; it was about making a real impact. I’ve seen too many startups struggle with sales, not because they lack great products or services, but because they don’t have the right strategies or confidence to sell effectively. I’m driven by the belief that sales should be empowering, not intimidating. That’s why I’ve built Ahead of Sales Ltd around the principles of authenticity, practicality, and community.

Beyond Work

When I’m not helping businesses achieve their sales goals, I'm an avid amateur musician. I'm a classical singer and also play Trombone in various local bands. Additionally, I attempt to keep up with fitness, participating occasionally in the odd Triathlon (though you wouldn't think it to look at me!)

Let’s Work Together

Whether you're just starting out or looking to refine your sales approach, I’m here to help you build a sales strategy that works for you. Let’s create your success story together.

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